Meet the Golf Lady

We celebrate the life and legacy of the original Golf Lady, Diana M. Grace.


Diana was the founder and president of and - pioneers in the golf promotions and e-commerce industry.

Diana was born on October 31, 1948 in Worcester, MA and graduated with a Bachelor Arts Degree in Business Administration from Lesley College in 1986.  Shortly after earning her degree, Diana was introduced to the game of golf which became her passion and motivation for founding in 1993. An avid golfer, Diana participated in many amateur golf tournaments across the US and was an active member of the Stonebriar Women's Golf Association (SWGA) and the Dallas Women's Golf Association (DWGA), the oldest woman's golf association in the US.

Sadly, Diana was diagnosed with non-smoker lung cancer in December 2004 and passed away in April 2007.  Her battle against this devastating illness was carefully chronicled by her husband, Edward Grace at

Diana's Vision Lung Cancer Foundation was established in her memory with two goals in mind.  The first is to raise funds to support research to eliminate lung cancer especially from non smoking women.  The second is to raise funds for college scholarships that will be awarded to young female golfers whose families have been affected with this deadly disease.  Diana loved golf and sincerely wished to assist young women whose lives have been shaken by this disease. 

Diana was elegant, professional, innovative and dedicated to her customers throughout the US.  Her contributions to the golf industry, family, friends and employees are cherished and honored.

Today, is powered by and continues to honor Diana's legacy as a woman-owned and operated business.  Our staff includes women who are credentialed golf teachers, golf writers, fashionistas and golf business gurus.  We are committed to providing high quality golf apparel and gifts at competitive prices.  Our customer service representatives play golf and understand the specific needs of female golfers.  Our product offering includes global brands such as Antigua, Callaway, Cutter & Buck, Greg Norman, Nike, Ogio, Slazenger and Skins Game.  In addition to our diverse line-up of ladies apparel, we also feature the latest men's styles and a robust selection of tee prizes, awards, signs and hole in one coverage for all types and sizes of golf tournaments.
Question? (800) 609-2425
Browse By Category
Browse By Brand
New Releases
Top Sellers